If we didn’t love Nordstrom enough already, I have news that will make you fall in love with them even more. I know, we didn’t think it was possible, right!?!? If you’re like me and you are constantly checking the Beauty section of Nordstrom or stalking new releases online, you’ll be happy to know that Nordstrom is now getting on board with the whole “green” beauty trend. Quite frankly, it’s about dang time! They just launched their Nordstrom Natural Beauty which features both in-store outposts and a huge selection of “natural beauty” products online.
Nordstrom will stock paraben, sulfate and phthalate-free beauty products. The products will be a combination of brands they have already carried and new brands such as Origins, Tata Harper, Herbivore, RMS Beauty, Arcona, Youth to the People and several other brands.
Need your beauty products to be paraben free? Or hey, what about dye free products? No worries! Nordstrom included a filter that allows you to select ingredients that you either want (say you’re searching for Retinol, etc) or don’t want in your products. This is a fantastic addition to the whole online shopping experience. Kudos, Nordstrom!
So the next time you’re in the market for some “natural beauty” products (sales are expected to exceed $13 billion by 2018!) remember that Nordstrom is carrying a really amazing selection of brands! Seriously, head to the website (or in-store) and check out some of the fantastic products that are available! Happy shopping!
I do own a few skincare products with parabens – in fact, I don’t worry about using those if they’re older since they not as likely to be contaminated. To be honest, I think Nordstrom’s new natural beauty thing is a bit of a marketing ploy (sorry, I’m a long time ad exec so I seldom think most large manufacturers and retailers do much of anything out of the goodness of their hearts). I think it is really important for those who test and regulate our cosmetics to come up with real definitions for terms like “natural” and also “cruelty-free” among others. I’d also like to see the US adopt the much more European standards for products we wear on our skin, but that is very unlikely to happen over the next 4 years when I expect regulations to be loosened rather than strengthened.
I completely agree with you on the whole “natural” thing. We need guidelines and strict policies to be followed so the products can be regulated. I think that Nordstrom having brands that have other options available is a start. Is it a marketing ploy, sure! I’ll still give them a pat on the back for helping me find products that are dye free,etc. if I’m the type of person who struggles and doesn’t shop around a lot, having an option like this is available is super helpful in my opinion.
I’m so happy they are finally getting on the “Green” beauty trend. I love Nordstroms and spend way to much money there! lol The Youth to the People Kale + Green Tea Spinach Cleanser looks fantastic. I can’t wait to try it out. I love anything with green tea applied on my skin.
Youth to the People makes some fantastic products!
Oh wow! That’s awesome…love how they are catering to more and more people!
xo, Lily
Beauty With Lily
I’m really excited about it!
Ahh LOVE IT!! And that Cocoa Rose scrub….incredible. Buy it, now lol you won’t regret it!
I’ve heard so many good things!! It’s in my cart for when I make my next purchase!
How awesome! I love all the natural products that are coming out these days — there is something for everyone!
So agree!
Thanks for the info! It’s great that more and more mainstream outlets are picking up on green, natural products!
I so agree!!!